Customer and Insights Data Analyst (C4)

Company PEP a division of Pepkor Trading (Pty) Ltd
Reference # Marketing Insights
Published 14/01/2022
Contract Type Permanent
Salary Market Related
Location Parow Industria, Western Cape, South Africa
Be the custodian of Customer Insights and retail product performance through the use of data . Create and evaluate business opportunities through the analysis of internal and external data.
Job Functions Analysis,Analytics,Data Analysis,Marketing
Industries Retail
●Extract and analyse market data, to understand and present category insights and shifting trends.
●Track the effectiveness and success rate of promotions using both internal and external data to identify gaps and opportunities in execution to improve ROI.
●Using external data to understand the dynamics of a PEP customer from both purchasing and demographic perspectives.
●Drive Market Research projects - both Qualitative and Quantitative - give input into proposal, questionnaire design, analysing outputs and creating reports
●Assess customer opportunities, analyse competitor behaviour and interpret retail strategy
●Provide a data/insight-driven plan to develop and build category and overall business objectives
●Analyse data to identify prospective opportunities and conduct the related due diligence
●Support wider business in compiling relevant case arguments using available insights and market data
●Direct PEPKOR DNA in the development of dashboards for the use of tracking and trending customer behaviour and Brand Insights
●3-year diploma/degree (BComm or Marketing)
●At least 3 years’ retail experience in market research or insights
●Working knowledge of data analytics tools (data studio, tableau)
●Experience in developing management reports within a Planning/Sales environment as well as generating key insights from them.
●Knowledge of statistical software ( e.g. SPSS, SAS, Sequel, Python) would be an advantage
●Computer literacy – MS office and/ or Google- Suite
●Competencies required: Problem assessment; Decision-making; Results driven; Resourcefulness; Planning, organising and control; Negotiation and influencing; Strong analytical skills; Business acumen; Strong communication skills (both verbal and written); Building and maintaining relationships as well as Stress tolerance
Job Closing Date 20/01/2022
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Last Updated: 30-6-2021 []
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